Europan 14 Contest – Special Mention
Sibenik (Croatia)
Authors: Matilde Villa, Valerie Aksenfled, Elena Georgievska, Nash Emiliano Roy, Giulia Tosarello
2017
How can we achieve sustainable tourism?
How can we bring production back into the city?
ProducTourism establishes a new relationship between tourists, locals and production: the work with locals is the new tourism.
The tourist is looking for the experience of a different reality, they are is asking not “what can I buy that I do not own,” but “what can I feel that I have not yet felt?”, they want to be able to experience firsthand the productive activity. The new farmer and craft maker fulfills this demand. The creation of this new bond brings the tourist to discover the territory through the production cycle, lets the producer transmit his knowledge, creating a real connection with the place.
This project is a prototype for this kind of tourism, which can be implemented all over the world.