THE FESTIVAL
From March 2020, for a year and a half, the Lato B club was unable to host its usual events. Instead, it became a warehouse for food parcels, shifting from a space for debates, exhibitions, performances, and socializing to one focused on supporting the community in a different way.
By the summer of 2021, restrictions eased, and outdoor events became possible again. Seizing the moment, Lato B organized a festival, finally able to offer everything it had been unable to do during the previous year. This festival wanted to bring the community back together, with exhibitions, concerts, performances, and discussions—all framed within an ethos of alternative, inclusive social engagement.
PHILOSOPHY
We believe that art, culture, and social interaction are essential to human life and fulfillment. Art should be accessible to everyone, regardless of economic background. As a society, we need to rebuild from this foundation: creating art that reaches all people and offering fair compensation to artists—not merely payment in “visibility.”
DESIGN APPROACH
For this fourth edition of the festival, I embraced a dynamic yet clean design. The geometry of the brand, particularly its oblique lines, became a focal point. I used these lines as a repeating motif, embedding event details while keeping the featured artist or subject clearly visible within a prominent triangular space.
To enhance clarity and usability, I adopted a single consistent angle across general promotional materials, making information easy to read and maximizing available space. For larger formats like A3 posters and teaser posts, I incorporated photographic backgrounds to convey the festival’s mood and make its tangible essence clear, even for those unfamiliar with it.