The brief required the creation of the key visual, advertising campaign and leaflet (A3 cross-folded) for the series of initiatives by Circolo De Amicis around the centenary of the Matteotti murder.
CONCEPT
We need ideas, anti-fascist ideas
In the current political climate it is necessary to spread ideas more than to remember the physical person of Matteotti.
Centrality to the word
A simple and versatile graphic line that gives centrality to the chosen phrase using a single character in two variants and two colors, with a more editorial than advertising approach.